Located in South Lake Tahoe, California, The Heartbeat Brand is a logo-wear fashion company that began when Tahoe locals drew the first Heartbeat brand logo on a hat during the summer of 2016. The founders hand-drew the original logo on more than 200 hats and subsequently launched the logo-wear hat brand in 2017. Over the years, the company has provided customers with opportunities to express their love and passion across many areas of interest, with popular categories including mountains hats, state hats, sports hats, and much more.
Examples of Heartbeat Brand color vibes hats include flat bill neon peaks, party blocks, street art, and starry bright designs. All hats are water-resistant, breathable, durable, and lightweight. Hat designs also add comfort via antimicrobial sweatbands. Color vibes and other hat styles have grown in popularity over social media platforms, resulting in the brand’s comprehensive lineup of 500-plus styles and nearly 30 unique logos, with new logos arriving every few months. The Heartbeat Brand finished as a Tahoe Chamber 40 Under 40 finalist and has secured over 50 trademarks, along with two patents pending.